Web design & development
Redesigns, site structure, performance, accessibility, tracking and the build work behind marketing sites that rank and convert.
Start with the guides
- CMS Setup for Marketing Websites: How to Give Your Team Editing FreedomCMS setup for a marketing website, done so marketers can edit without developers: content models, page blocks, guardrails, live preview, roles and a real handover.Oct 29, 2026
- Core Web Vitals Explained for Marketers and FoundersCore Web Vitals explained for founders: what LCP, INP and CLS measure, how much they really affect rankings, and which fixes are worth paying for in 2026.Oct 29, 2026
- How to Build an AI-Search-Ready Website: Structure, Schema and CrawlabilityHow to build an AI-search-ready website: server rendering, AI crawler access, answer-first structure and clear entities, so ChatGPT and AI Overviews can cite you.Oct 29, 2026
All posts
- Building a Design System for a Next.js Marketing SiteHow to build a design system for a marketing site in Next.js: tokens, components and page sections shared between Figma and code, in five practical layers.Oct 29, 2026
- Custom Website vs Template: When a Startup Should Pay for CustomCustom website vs template for startups: a clear verdict by stage and funding, the real trade-offs, and the hybrid option of a custom system on a no-code builder.Oct 29, 2026
- Core Web Vitals for Framer, Webflow and Next.js Sites: Platform-Specific FixesPlatform-specific fixes for Core Web Vitals on Framer, Webflow and Next.js sites: what you control on each, the common failures and the first fixes to make.Oct 29, 2026
- Cookie Banners That Comply Without Wrecking UXCookie banner design that complies without wrecking UX: equal choices, honest copy, accessible markup, privacy-first defaults and tracking that respects the answer.Oct 29, 2026
- Copy-First Web Design: Why Words Should Come Before WireframesCopy-first web design means writing the words before the wireframes. See how it works, a lorem-ipsum-first vs copy-first page side by side, and when to skip it.Oct 29, 2026
- Content Modeling 101: Structuring CMS Collections for a SaaS SiteContent modeling for a SaaS site: field-by-field CMS models for blog posts, case studies, integrations, changelog entries and team pages, plus the rules behind them.Oct 29, 2026
- Google Consent Mode v2: Setup and the Mistakes That Break Your DataHow to set up Google Consent Mode v2 correctly: the four parameters, default timing in GTM, cross-domain rules and the mistakes that silently kill conversion data.Oct 29, 2026
- Comparison Pages and Cost Tables: The Formats AI Overviews Love to CiteWhich page formats AI Overviews cite, and how to build comparison pages, cost tables, verdicts and step lists into CMS templates so every page is quotable.Oct 29, 2026
- CMS Roles and Permissions: Admin, Editor and Contributor SetupsCMS roles and permissions for teams of 2 to 20: which user roles to create, what editors and contributors should be able to do, and a simple approval workflow.Oct 29, 2026
- Page Builder Blocks: Designing a Component Library Marketers Can UseHow to design CMS page builder blocks marketers can use safely: which blocks to build, which fields to expose, and the guardrails that keep pages on-brand.Oct 29, 2026
- CMS Training and Documentation: Handing Over a Site Your Team Will UseCMS training for a new website: a handover doc template, a short screen-recording script, and a training plan so your team actually edits the site after launch.Oct 29, 2026
- Live Preview and Visual Editing in Headless CMS SetupsHow to add CMS live preview and visual editing to a headless site: draft preview in Next.js, live updates as editors type, click-to-edit, and the mistakes.Oct 29, 2026
- CDN and Edge Caching for Marketing Sites, ExplainedDoes your marketing site need a CDN? What a content delivery network does, how edge caching affects LCP for global visitors, and when you already have one.Oct 29, 2026
- Card Sorting and Tree Testing for Website StructureCard sorting and tree testing for small teams: a lightweight way to structure your website with five users, a spreadsheet and one afternoon before design starts.Oct 29, 2026
- Canonical Tags Explained: When and How to Use ThemCanonical tags in plain English: what rel=canonical does, when to use it on marketing sites with UTM links, paginated blogs and A/B variants, and common mistakes.Oct 29, 2026
- Can You Build a Website in One Week? What a Trial Week Can Realistically ShipCan you build a website in one week? Honestly: one strong page, yes; a full multi-page site, rarely. What a $1,000 trial week can ship and what needs a full project.Oct 29, 2026
- Blog Setup for a Startup Website: Templates, Categories and SEOBlog setup for a startup website: the templates to design, the CMS fields to model, how to structure categories and URLs, and the SEO basics to build in.Oct 29, 2026
- Should You Block or Allow AI Crawlers? GPTBot, ClaudeBot and robots.txtShould you block AI crawlers in robots.txt? A clear verdict for marketing sites, GPTBot, ClaudeBot and PerplexityBot rules to copy, and CDN settings to check.Oct 29, 2026
- Trust Pages Every B2B Website Needs: Security, Status, ComplianceA checklist of B2B website trust pages that unblock enterprise deals: security, trust center, status, privacy, DPA, subprocessors and accessibility pages.Oct 29, 2026
- Website Design Examples for B2B Startups: 25 Sites and What They Get Right25 B2B startup website examples annotated for message and structure, not looks: what each site gets right, the pattern to borrow and a summary of what they share.Oct 29, 2026
- Writing Website Pages AI Engines Can Quote: Answer-First Page StructureA copywriter's framework for answer-first content structure: 40–60-word answers, definitional sentences and tables built into page templates AI engines can quote.Oct 29, 2026
- AI Visibility Website Audit: How to Check if Answer Engines Can Use Your SiteAn AI visibility audit checklist: test rendering without JavaScript, crawler access, structure, entities and AI referrals to see if answer engines can use your site.Oct 29, 2026
- What Happens After Your Website Launches: The First 90 DaysWhat to do after website launch: a 90-day plan for monitoring, fixing, testing and publishing, so the new site keeps improving instead of slowly going stale.Oct 29, 2026
- ADA Website Compliance: What US Businesses Actually Need to DoADA website compliance explained for US businesses: what Title III requires, what 2025 lawsuit data says about risk, and which fixes to make first on your site.Oct 29, 2026
- Accessible Design Basics: Color Contrast, Type and Focus StatesAccessible web design basics that still look premium: WCAG color contrast, readable type, focus states that fit your brand, target sizes and calmer motion.Oct 29, 2026
- Accessible Forms: Labels, Errors and Accessible AuthenticationAccessible forms that convert: visible labels, clear error messages, autocomplete, no redundant entry and login that works with password managers, per WCAG 2.2.Oct 29, 2026
- Accessible Animation: Motion That Respects prefers-reduced-motionAccessible animation for websites: how to respect prefers-reduced-motion in CSS, GSAP, Motion and Lenis, add pause controls and keep motion that helps people.Oct 29, 2026
- Accessibility Statement Template for Your WebsiteA free accessibility statement template for your website, written for EAA and ADA expectations, with an honest known-issues section and a filled-in example.Oct 29, 2026
- Website Accessibility Remediation: Fixing an Existing Site Step by StepAccessibility remediation for an existing website: build an issue list, rank fixes by risk and effort, repair shared components first and ship in sprints.Oct 29, 2026
- How Much Does a Website Accessibility Audit Cost?Accessibility audit cost explained: automated scans vs manual WCAG audits vs remediation, what drives the price by site size, and how to scope it in 2026.Oct 29, 2026
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