Landing pages & CRO
Landing page anatomy, conversion rate optimization, A/B testing and the copy that explains complex products fast.
Start with the guides
- A/B Testing Landing Pages: The Complete Guide for SaaS TeamsA/B testing landing pages end to end: traffic checks, hypotheses, building and QA-ing variants, tracking, reading results and the tools SaaS teams use in 2026.Oct 29, 2026
- Call to Action Guide: How to Write, Place and Design CTAs That Get ClickedA call to action guide for landing pages: how to write CTA copy, where to place buttons, how to design them, and what tests say about wording that converts.Oct 29, 2026
- Demo Request Pages: How to Turn 'Book a Demo' Into Booked MeetingsA complete guide to the book a demo page as one flow: the page, the form, the scheduler, the confirmation and the reminder that gets buyers to show up.Oct 29, 2026
All posts
- Clever vs Clear Headlines: Why Clarity Wins (and When Clever Is Fine)Clear vs clever copy: why clarity over cleverness wins on website headlines, when a clever brand line is fine, and how to pair it with a clear descriptor.Oct 29, 2026
- Case Study Page Template: How to Structure B2B Customer StoriesA B2B case study page template built around one quantified outcome: the eight sections, what goes in each, design rules, and the mistakes that make buyers skim.Oct 29, 2026
- How to Build Dedicated Landing Pages for Every Ad Campaign Without a DeveloperHow to ship campaign landing pages for every ad without a developer: build a component system once in Framer, Webflow or Next.js, then clone pages from it.Oct 29, 2026
- Best Landing Page Examples of 2026 (and What Makes Each Convert)The best landing page examples of 2026, judged on clarity, proof and speed rather than visual polish, with what each page does well and what to copy.Oct 29, 2026
- Best Landing Page Builders for SaaS: Unbounce, Framer, Webflow, Instapage ComparedBest landing page builder for SaaS: Unbounce, Instapage, Framer and Webflow compared on testing, speed, design freedom and cost, and when the tool isn't the issue.Oct 29, 2026
- B2B Tone of Voice for Websites: Sounding Human Without Sounding SillyB2B tone of voice for websites: how to match tone to buyer risk, where playful copy works, where it hurts, and how to write voice and tone guidelines that stick.Oct 29, 2026
- B2B Landing Page Examples: 20 Pages Built for Long Sales CyclesB2B landing page examples built for buying committees: how Ramp, Vanta, Gong and others answer each stakeholder's objection, and what to copy for your own page.Oct 29, 2026
- Writing for Awareness Levels: Matching Copy to How Much Visitors Already KnowAwareness levels copywriting explained: Eugene Schwartz's five stages mapped to the hero, page length and CTA each one needs, with SaaS landing page examples.Oct 29, 2026
- Alternatives Pages: How to Rank and Convert for '[Competitor] Alternatives'What an alternatives page is, how its search intent differs from a vs page, and two ready templates for ranking and converting on competitor alternatives searches.Oct 29, 2026
- Monthly vs Annual Toggle: How to Design Billing Choices That Lift RevenueHow to design an annual vs monthly pricing toggle: which default to pick, how to frame the annual discount, and the copy that stops buyers misreading prices.Oct 29, 2026
- AI-Written Website Copy: Why It Sounds Generic and How to Fix ItAI website copy sounds generic for predictable reasons. Here's where ChatGPT landing page drafts fail, what AI is good for, and the human edit pass that fixes it.Oct 29, 2026
- Explaining AI Products: How to Write Websites for LLM, Agent and ML StartupsAI product messaging that skeptical buyers believe: replace "powered by AI" with input-output proof, name the job and the limits, and answer data questions early.Oct 29, 2026
- AI Startup Landing Page Examples: 25 Pages That Explain AI ClearlyAI landing page examples that show real output instead of buzzwords: what ElevenLabs, Perplexity, Cursor and others do well, and the patterns worth copying.Oct 29, 2026
- AI Product Hero Sections: 20 Examples That Show Proof Instead of MagicAI landing page hero examples that show proof instead of magic: 20 patterns, from live prompt boxes to output galleries, and how to write an AI startup hero section.Oct 29, 2026
- Agency and Service Business Landing Page ExamplesAgency landing page examples for service businesses: productized pricing, proof-led portfolios, consultant pages and how Designify's own fixed-price pages work.Oct 29, 2026
- Above the Fold: What Actually Needs to Be There in 2026Above the fold in 2026: what the fold means, why the fold myth misleads teams, and the four things that must load first on a landing page or homepage.Oct 29, 2026
- A/B Testing vs Multivariate Testing vs Split URL TestingA/B testing vs multivariate testing vs split URL testing: how each works, the traffic each needs, and a clear verdict on which to use for your landing page.Oct 29, 2026
- Best A/B Testing Tools for Startups: VWO, Optimizely, PostHog and MoreThe best A/B testing tools for startups in 2026, picked by stack (Framer, Webflow, Next.js) and budget, with the flicker trade-off explained.Oct 29, 2026
- A/B Testing Mistakes That Produce False WinnersThe A/B testing mistakes that produce false winners: peeking, novelty effects, sample ratio mismatch and more, explained in plain English with fixes.Oct 29, 2026
- How to A/B Test in Framer, Webflow and Next.jsHow to run A/B tests in Framer, Webflow and Next.js: platform-by-platform setup, tracking, QA and the mistakes that break results, from a team building on all three.Oct 29, 2026
- How Much Traffic Do You Need to A/B Test? Sample Size Explained SimplyHow much traffic you need to A/B test, explained simply: AB test sample size, minimum detectable effect, worked startup examples and a clear don't-test-yet line.Oct 29, 2026
- 40 A/B Test Ideas for SaaS Landing Pages (Ranked by Likely Impact)40 A/B test ideas for SaaS landing pages, ranked by likely impact and the traffic each needs, so you test the offer and headline before button colors.Oct 29, 2026
- How to Write an A/B Test Hypothesis (With Template)How to write an A/B test hypothesis that holds up: a fill-in template that forces the "because we observed" research link, with worked examples and a checklist.Oct 29, 2026
- The 5-Second Test: How to Check If Your Hero Section Is ClearThe 5 second test for websites: a step-by-step DIY script, the three answers a visitor must give after five seconds, and how to score and fix your hero section.Oct 29, 2026
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