By Mehdi HassanQuotes for leaving HubSpot vary wildly, and much of the gap comes from what each quote leaves out. One agency prices the pages; another prices the pages plus the HubSpot rewiring that keeps your CRM working. This guide shows the typical ranges, what drives them and the line items to insist on, so you can compare quotes fairly. For what moves and what stays when you leave, see our hub on leaving HubSpot CMS while keeping the CRM.
How much does a HubSpot CMS migration cost?
A HubSpot CMS migration typically costs somewhere in the $1,500 to $25,000 range that agencies quote for website migrations, and it varies a lot with scope. A small site moved with its existing design sits near the low end; a larger site with a redesign, a big blog and custom form integrations sits near the top or above it.
Scope | What it includes | Where it usually lands |
|---|---|---|
Small, like for like | Under 10 pages, small blog, embedded forms | Low end of the $1.5k–$25k range |
Small site with new design | Under 10 pages, redesign, blog import | Lower to middle of the range |
Mid-size marketing site | 10 to 40 pages, blog, several forms and workflows | Middle of the range |
Large site or heavy blog | Hundreds of posts, many templates, localization | Upper end of the range |
Custom front end with API forms | Next.js, headless CMS, Forms API, lead routing | Upper end or above, scoped individually |
These are typical ranges we see quoted, and they vary by region, agency and how much design work is involved. If you're also comparing platform costs, our HubSpot CMS vs Webflow comparison includes a three-year cost model.
How long does it take to migrate off HubSpot CMS?
Migrating off HubSpot CMS is commonly quoted at 6 to 10 weeks, from audit to launch. Small sites with few forms can be faster, and sites with large blogs, localization or a custom front end often take longer.
Time goes in roughly this order: audit and planning, design, build, content import, HubSpot rewiring, redirects and testing, then launch and monitoring. The testing phase is where rushed projects cut corners, and it's the phase that protects your lead flow. At Designify, timelines are scoped on the intro call, once we've seen the site and how HubSpot is connected to it.
What drives the cost of a HubSpot CMS migration?
The cost of a HubSpot CMS migration is driven by page count and templates, blog size, design scope, the destination platform and the amount of HubSpot rewiring. The first four are visible in every quote. The last is the one that's easy to under-price.
- Pages and templates. Unique templates cost more than repeated pages built from the same template.
- Blog size. Hundreds of posts need scripted import, image re-hosting and checks, not copy and paste.
- Design scope. A like-for-like rebuild is cheaper; a redesign costs more and usually pays back.
- Destination. Webflow and Framer builds are generally quicker than a Next.js front end with a headless CMS. See our guides for HubSpot to Webflow, HubSpot to Framer and HubSpot to Next.js.
- HubSpot rewiring. Forms, tracking, chat, CTAs, smart content and URL-based lists, covered next.
What is the form-to-CRM rebuild, and why do quotes forget it?
The form-to-CRM rebuild is the work of reconnecting your new website to HubSpot so every lead arrives with the right fields, source and workflow. Quotes forget it because on HubSpot CMS it happened automatically, so nobody listed it as a feature. Once the site moves, someone has to rebuild it on purpose.
Rewiring item | What it involves | Effort |
|---|---|---|
Embedded HubSpot forms | Place existing forms with the same IDs and style them | Low |
Custom forms via Forms API | Build forms, pass the tracking cookie, page URL and consent | Medium to high |
Tracking code | Install sitewide; fire page views on client-side navigation | Low to medium |
Attribution testing | UTM test for every form, checked in HubSpot | Medium |
URL-based lists, scores, workflows | Find and update every filter that uses old page URLs | Medium |
Smart content | Replace, rebuild elsewhere or drop each module | Medium to high |
Chat, meetings, CTAs | Re-embed and update targeting rules | Low |
Redirects | Recreate every HubSpot redirect on the new host | Low to medium |
Hypothetical example: two quotes for the same site
For example, suppose a B2B company gets two quotes to move a 20-page HubSpot site with a 150-post blog to Webflow. Quote A is lower and lists design, build, blog import and form embeds. Quote B is higher and adds attribution testing for each form, an audit of HubSpot lists and workflows that filter on page URLs, a plan for three smart content modules and recreated redirects.
Quote A looks cheaper. But if the team later spends weeks finding why demo leads have no source and a nurture workflow stopped triggering, the real cost of Quote A ends up higher. Compare quotes by scope, not by total.
What does Designify charge for a HubSpot CMS migration?
Designify charges fixed prices: our website package is $8,000 for up to 6 pages, plus $500 per extra page, with custom design, a Next.js build, a CMS your team can edit and animation. Migration work, including blog import and HubSpot rewiring, is scoped on the intro call, and we include redirects and SEO checks in any migration we take on.
- Website package, up to 6 pages, fixed price
- $8,000
- Per extra page beyond 6
- +$500
- Single landing page, designed and built in Next.js
- $6,000
- Trial week of design and development
- $1,000
If you want to test working with us before committing, the $1,000 trial week is a good way to start: for example, an audit of your HubSpot connections and a first design direction. For ongoing work after launch, our retainer is $6,000 a month. For other platform moves, compare our guides to Webflow to Next.js migration cost and Framer to Next.js migration cost.
Can AI coding agents lower the cost of leaving HubSpot?
AI coding agents can lower the build cost of leaving HubSpot, especially for scripted blog imports and repetitive templates, but they don't remove the cost of attribution testing, workflow audits and SEO checks. Those still need someone who understands both HubSpot and the new site.
Agent-led rebuilds have made the code side of a migration much cheaper, but the real cost is still SEO and QA, not tokens. Our comparison of AI migration vs agency migration covers the trade-offs in cost, risk and quality. For general budgets beyond migrations, see our guides to Webflow website cost and agency website cost.
