By Mehdi HassanHow much does an agency website cost?
An agency website costs anywhere from a few hundred dollars for a DIY template to well over $80,000 for a large custom build. For a professionally built site, the typical ranges we see quoted in 2026 are about $3,000 to $28,000 on Framer, $5,000 to $80,000+ on Webflow, and $20,000 to $120,000 for a custom Next.js build. These vary by team and region.
An agency site is a sales tool for a service business, so its cost depends less on features and more on how much positioning, proof and writing it needs. Before you budget, it helps to know what the site has to do. Our guide to marketing agency website design covers that, and this page covers what it costs.
Option | Typical market range | What you usually get |
|---|---|---|
DIY on a template | Template + plan fees | Your own copy and layout, your time |
Freelancer build | Varies widely by rate | Design and build; copy often extra |
Framer agency build | About $3k–$28k | Custom design, light CMS, motion |
Webflow agency build | About $5k–$80k+ | Custom design, CMS, native forms |
Next.js agency build | About $20k–$120k | Custom code, headless CMS, integrations |
Ongoing retainer | About $2k–$12k/month | New pages, updates, campaigns |
Designify website | $8,000 for 6 pages, +$500/page | Copy, custom design, Next.js, CMS, motion |
The platform ranges come from our 2026 hiring research across agency pricing pages and cost guides. They're directional, and quotes inside each band still differ a lot depending on what's included.
What drives the cost of an agency website design?
The biggest drivers of agency website design cost are copy and case studies, then page count, then platform and motion. Two quotes for "a six-page agency site" can be far apart simply because one includes writing and the other expects you to deliver final text.
- Positioning and copy. Our research notes that landing-page quotes can differ tenfold depending on whether strategy and writing are included. Agency sites are copy-heavy, so this matters even more.
- Case studies. Each one needs a story, visuals and a consistent layout. Five strong case studies can be as much work as the rest of the site.
- Page count and templates. Services, industries and location pages add up. CMS templates help when you have many similar pages.
- Platform. Framer is usually fastest to build, Webflow sits in the middle, custom Next.js costs more upfront but gives full control.
- Motion and interaction. Agencies often want a showpiece. Custom animation adds design and build time.
- Migration. Redirects and content moves. Our research found these are often left out of redesign quotes and can add 10–20%.
If your agency works with other agencies, a white-label web design arrangement changes the math again, because you're paying for capacity rather than one site.
Is it cheaper to build your agency website yourself?
Building your agency website yourself is cheaper in cash and usually more expensive in time. A template plus a platform plan costs little, but someone senior has to write the positioning, rebuild the case studies and design the pages, and that person is usually a partner who also has client work.
Pros
- Lowest cash cost, mostly template and plan fees
- Full control over every word and pixel
- Easy to update if your team already uses the platform
- Good enough for a new agency still finding its niche
Cons
- Client work always wins, so the site slips for months
- Hard to write your own positioning objectively
- Templates make agencies look alike, which undercuts differentiation
- Partner hours have a real cost even if no invoice arrives
DIY makes sense when you're early, your niche isn't settled and the site mainly needs to exist. Once referrals are your main source and you want the site to convert strangers, outside help with a fixed scope is often the faster route to a finished site.
Freelancer, agency or studio: what's the real difference in price?
The real price difference between a freelancer, a large agency and a small studio comes from how many people touch the project and whether copy is included. Freelancers are often the cheapest per hour but may handle only design or only build. Larger agencies add strategy and project management, which shows up in the quote.
Who builds it | Strength | Watch out for |
|---|---|---|
Freelancer | Lower cost, direct contact | Copy and strategy often not included |
Large agency | Strategy, process, capacity | Higher minimums, more layers |
Small studio | Senior people do the work | Limited capacity, fixed menus |
Template + DIY | Cheapest, fastest start | Generic look, your time |
Compare quotes on the same scope: number of pages, who writes the copy, how many case studies, which platform, and whether redirects are included. A cheap quote that excludes copy often costs more in the end.
What does Designify charge for an agency website?
Designify charges a fixed $8,000 for an agency website of up to six pages, plus $500 for each extra page. That includes copy, custom design, an animated Next.js build and a CMS. A single conversion page is $6,000. Timelines are scoped on the intro call.
- Website, up to 6 pages
- $8,000
- Per extra page
- +$500
- Single landing page
- $6,000
- Trial week before committing
- $1,000
Migration work is scoped on the intro call, and we include redirects and SEO checks in any migration we take on. If you're unsure about scope, the trial week gives you one week of design and development for $1,000 before you commit. See how this compares with a pure code build in our Next.js website cost guide.
What ongoing costs come after an agency website launch?
After launch, an agency website costs hosting, platform or CMS plans, domain renewal, and the time to keep case studies current. Hosting for a marketing site is usually modest. The bigger ongoing cost is content: an agency site goes stale fast if new work doesn't get added.
Plan for one of three models: your team updates the CMS, you buy updates ad hoc, or you use a retainer. Our website hosting cost guide covers the infrastructure side. Our monthly retainer is $6,000/month for ongoing design and development with no hourly tracking, which suits agencies shipping new pages every month rather than a few edits a year.
For example, suppose an agency needs nine pages
For example, suppose an agency needs a homepage, services, work index, four case studies, about and contact: nine pages. On our fixed menu that's $8,000 for the first six plus three extra pages at $500 each, so $9,500. If the case studies share one CMS template, they might count differently, which is the kind of detail we settle on the intro call.
This is a worked example of how our pricing adds up, not a quote.
