By Mehdi HassanWhat are good Framer landing page examples?
Good Framer landing pages are the ones where the tool disappears: you notice the message and the product, not the effects. Framer makes polished motion and layout easy, which is its strength and its trap, because the same ease that produces beautiful pages also produces slow, distracting ones.
We build in Framer, Webflow and Next.js, so we judge Framer pages the way we judge our own: does a stranger understand the offer in five seconds, is there proof near the claim, and does it load fast on a phone. For examples across every builder, see our SaaS landing page examples hub.
One note on method. Conversion data for other companies' pages isn't public, and sites move between builders often, so rather than claim numbers or list sites we can't confirm are still on Framer, we describe the page types that work and point you to Framer's own site and its public gallery to see live examples.
What makes a Framer website example convert?
A Framer page converts for the same reasons any page does: a clear message, visible proof and a single next step. The Framer-specific part is speed and restraint, because the builder's animation and effects tools make it easy to add weight and distraction without noticing.
What we check | Good sign | Warning sign |
|---|---|---|
Headline | Names the buyer and the result | Abstract tagline over an animated gradient |
First visual | Real product or real output | 3D shapes or stock motion with no product |
CTA | One primary action, repeated | Several buttons with equal weight |
Proof | Peer logos and quotes near claims | Proof only in the footer |
Motion | Short, purposeful, after content loads | Text that waits for an animation to appear |
Mobile | Layout rebuilt for phones | Desktop layout scaled down |
Speed | Images sized and compressed | Large uncompressed images and videos |
The motion row matters most in Framer. Appear-on-scroll effects that hide the headline until an animation runs make the page feel slow, even when it loads quickly, and they can delay the moment the visitor reads your offer.
Which types of Framer SaaS landing pages work best?
Framer is strongest for focused marketing pages: launch pages, single-product SaaS pages, waitlists and campaign pages where design quality and fast iteration matter more than complex logic. These are the page types we see work well in Framer, with what each should get right.
Page type | What it must do | Framer strength |
|---|---|---|
Startup launch page | Explain a new product fast | Quick to build and revise as messaging changes |
Single-product SaaS page | Show the product working | Polished product sections and motion |
AI tool page | Prove output, not promise it | Embedded demos, video and interactive sections |
Waitlist page | Capture and qualify interest | Simple forms, fast to ship |
Campaign or ad page | Match one ad to one offer | Easy duplication for variants |
Book-a-demo page | Get a qualified meeting booked | Embeds for scheduling tools |
Comparison page | Win a vs search honestly | CMS-driven tables and sections |
For the copy and structure on those last two, see our book-a-demo page examples and SaaS comparison page examples. The builder doesn't change what the page has to say.
Where do the best Framer sites slow down?
Framer sites usually slow down because of what's added to them, not because of Framer itself: oversized images, autoplay video in the hero, many custom fonts, third-party embeds and stacked effects. A page can look identical and load very differently depending on those choices.
- Images. Upload images at the size they display, and use modern formats. A full-width hero photo uploaded straight from a camera is the most common problem.
- Video. Use a short, compressed loop with a poster image, not a long background video.
- Fonts. Two families with a few weights is plenty. Each extra weight is another file.
- Embeds. Chat widgets, schedulers and analytics scripts add weight; load only what the page needs.
- Effects. Keep scroll and appear effects below the fold, and never hide the headline behind one.
Speed claims get exaggerated, so be careful with statistics. Our research found the widely repeated "one second costs 7% of conversions" claim is misattributed; the original SOASTA data showed about 7% for a 100-millisecond delay and roughly 20% for one second. Either way, slower pages lose visitors.
Should you start a Framer landing page from a template?
A template is a reasonable start if you treat it as a layout, not a finished page. Framer's template marketplace offers polished starting points, but most templates are written for a generic product, so the copy, visuals and section order rarely match your buyer's real questions.
Pros
- Much faster than designing from a blank canvas.
- Responsive layouts and components already set up.
- Good for validating a message before investing in custom design.
Cons
- Placeholder copy and visuals invite generic messaging.
- Your page will resemble every other site using the same template.
- Templates often include more effects than a conversion page needs.
For example, suppose a founder launched from a Framer template
Hypothetical example. A founder launching a bookkeeping tool for freelancers bought a SaaS template, swapped in the logo and shipped in a weekend. Visitors arrived, but few signed up, and the founder couldn't tell why.
The template's hero said "Run your business on autopilot" over an abstract 3D shape, followed by six feature cards and a pricing table with three tiers. The rework kept the template's layout but rewrote everything inside it: a headline about tax-ready books without spreadsheets, a real screenshot of a categorized expense list, one pricing plan, and a single CTA. The structure was fine. The words and visuals had never been about this product.
When does a Framer landing page outgrow Framer?
A Framer page outgrows Framer when it needs logic the builder isn't designed for: complex app integrations, gated content tied to your product's accounts, heavy personalization or a large content operation with editorial workflows. For most marketing landing pages, that day never comes.
If you're comparing builders, our landing page builder comparison covers Framer against Unbounce, Webflow and Instapage, and our Webflow vs Framer verdict for SaaS covers multi-page sites. We build our own fixed-price landing pages in Next.js, because it gives full control over performance and integrations; that's a choice for our packages, not a claim that Framer can't convert. Costs across approaches are in our SaaS website cost guide.
How do you review a Framer landing page before launch?
Review a Framer landing page the way a skeptical buyer would see it, on the device they'll actually use. This is the checklist we run:
- Open the published page on a mid-range phone over mobile data, not the editor preview on a laptop.
- Ask someone outside the company what the product does after five seconds. If they can't say, rewrite the headline; our headline formulas help.
- Check that the headline and CTA appear without waiting for any animation.
- Run the page through Google's PageSpeed Insights and fix the largest images first.
- Click every CTA and form, and confirm each is tracked in your analytics.
- Compare the page with the ad or email that sends traffic to it, so the promise matches.
