By Mehdi HassanWhat law firm website pages does every firm need?
Every firm needs a small set of law firm website pages: home, practice areas, attorneys, about, contact and intake, locations if you have more than one office, and legal pages. A solo practice may fit this into six to eight pages. A boutique with ten lawyers and six practice areas will need twenty or more, mostly bios and practice pages.
This checklist covers what each page needs and gives templates for the two that matter most. For the wider design and compliance picture, see our hub on law firm website design.
- Home page. What you do, for whom and where, with routes to each practice area and contact on every screen.
- Practice area pages. One page per area, and sub-pages for distinct matter types when demand justifies them.
- Attorneys index. Every lawyer with photo, role and practice areas, filterable once you pass about ten people.
- Individual attorney bios. One page per lawyer, built from a consistent template.
- About or approach. How the firm works, fees model in general terms, values and history.
- Contact and intake. A compliant form, phone, address, hours and what happens next.
- Location pages. One per office, with real address, directions, parking and the lawyers based there.
- Legal pages. Disclaimer, privacy policy, accessibility statement and cookie settings where required.
Optional pages earn their place later: insights or guides, results (with the right disclaimers), careers, FAQ hubs and resources for referring lawyers.
How should a practice area page be structured?
A practice area page should open with a direct answer to the client's question, then explain the process, the firm's experience and who handles it, and end with a specific next step. It's the page most likely to rank and be quoted, so it has to make sense to someone who lands on it cold from a search or an AI assistant.
Answer first
Two or three sentences: what this practice covers, who it helps, and where. "We represent employees in Illinois who have been fired, demoted or underpaid."
Name the problems
A short list of the situations clients actually describe, in their words, linked to sub-pages if you have them.
Explain how it works
The typical steps of a matter in general terms, with a clear note that every case differs.
Show who handles it
The attorneys in this practice, with photos and links to their bios.
Answer common questions
Four to six FAQs: fees, timing, what to bring, what to do now. Keep each answer standalone.
Close with a specific contact
A form or phone line labelled for this practice, with the intake disclaimer built in.
This answer-first structure is what search engines and AI tools quote. Our guide to answer-first content structure explains the pattern in detail, and AI use case pages shows the same template applied to software.
What should an attorney bio page include?
An attorney bio page should include a real photo, a first paragraph about the clients the lawyer helps, bar admissions and courts, education, representative experience within confidentiality rules, languages, publications and direct contact details. Clients use bios to choose a person; referrers use them to check fit; journalists use them to find a quote.
Section | What to include | Why it matters |
|---|---|---|
Opening paragraph | Who they help and with what, in plain words | Answers "is this my lawyer?" in seconds |
Credentials sidebar | Admissions, courts, education, languages | Scannable proof; required context for claims |
Experience | Matter types and representative work, anonymized as needed | Shows relevant experience |
Recognition | Awards from legitimate sources, described accurately | Third-party proof within ethics rules |
Insights and talks | Articles, talks and media | Supports authority and search visibility |
Contact | Direct email or phone, office, assistant | Referrers want a direct route |
Be careful with specialist claims in bios. Many states limit describing a lawyer as a "specialist" or "certified" unless they hold certification from an approved body. Our checklist of law firm website requirements covers that and the other rules that affect bios.
How do law firm website pages support local SEO?
Law firm website pages support local SEO when practice pages, location pages and bios all state clearly where the firm practices and connect to each other. Search engines and map results need consistent signals: the firm's name, address and phone number, the areas you serve, and pages that match what local clients search for.
- Consistent details. The same firm name, address and phone on the site, your Google Business Profile and legal directories.
- Real location pages. Office address, directions, parking, hours, a map and the lawyers based there. Don't publish pages for cities where you have no office and no genuine connection.
- Practice plus place. Mention the jurisdiction and courts naturally in practice pages, where it's accurate.
- Structured data. Mark up the firm and its offices with schema.org types such as LegalService, and attorneys as people linked to the firm.
- Internal links. Practice pages link to the lawyers who handle them; bios link back to their practice areas and office.
Hypothetical example: a sitemap for a two-office boutique
For example, suppose an eight-lawyer firm practices family law and estate planning from two offices. A sensible sitemap is: home, two practice area overview pages, four sub-pages for the most-searched matter types (divorce, child custody, wills, trusts), an attorneys index, eight bios, an about page, two location pages, a contact page and the legal pages.
That's about 22 pages, mostly bios and practice content. The home page and each practice page route to the right office and lawyer. This is an illustrative structure, not a real firm's site.
How do you write law firm pages AI assistants can quote?
Write law firm pages AI assistants can quote by stating facts plainly, attributing them to named lawyers, and answering one question per section. AI tools favor content where the answer appears in the first sentence and makes sense on its own. Marketing slogans like "tenacious advocacy" give them nothing to use.
- Open each section with a one- or two-sentence direct answer.
- Use question headings that match how clients ask: "How long does a divorce take in Illinois?"
- Name the author or responsible attorney and show a last-reviewed date on guides.
- Keep facts current, especially anything that depends on changing law.
How many pages should a law firm website have?
A law firm website should have as many pages as it has practice areas, lawyers and offices worth presenting, plus the core and legal pages. That's typically six to ten for a solo practice and twenty or more for a boutique. More pages only help if each one answers a real question; thin pages written to fill a sitemap do more harm than good.
Firm | Typical page count | Where the pages go |
|---|---|---|
Solo, one practice | 6 to 10 | Core pages plus a few practice sub-pages |
Boutique, 3 to 10 lawyers | 15 to 30 | Bios and practice sub-pages |
Multi-office firm | 40+ | Locations, bios, insights |
Our guide to website pricing by number of pages explains how page count affects cost, and our SaaS website sitemap template and list of must-have agency website pages show how other industries structure the same decision.
