By Mehdi HassanWhat are good examples of healthtech websites?
Good healthtech website examples are live sites from digital health companies that sell to real buyers, because their structure has been tested by health systems, employers, plans and patients. Many roundups show concept shots from design portfolios, which look polished but have never had to convert a benefits manager or pass a security review. Every example below is a shipped product.
This list is part of our healthtech website design hub, which covers strategy, HIPAA and platforms. We've grouped the 20 examples by who each company mainly sells to, and annotated each one by the trust or conversion device worth studying rather than its colors. None of these companies are Designify clients. Sites change often, so treat each note as a pattern visible at the time of writing and check the live site.
Which healthtech websites sell well to employers and health plans?
The healthtech websites that sell well to employers and health plans route buyers and members onto separate paths, explain the care model in steps, and put clinical leadership and evidence close to the buyer's call to action. These companies usually sign contracts with organizations while members use the product, so both audiences need a clear way in.
Site | Sells to | Device worth studying |
|---|---|---|
Hinge Health | Employers, health plans, members | Separate buyer and member paths, with member eligibility front and center |
Sword Health | Employers, health plans | Care model explained as technology plus clinicians, in plain steps |
Omada Health | Employers, health plans | Navigation by condition program, so buyers find their population fast |
Lyra Health | Employers | Mental health benefit framed around access and quality of care |
Spring Health | Employers, health plans | Evidence and outcomes language placed near the buyer call to action |
Maven Clinic | Employers, health plans | A specific population focus, women's and family health, stated in the headline |
Headspace | Consumers and organizations | Consumer brand with a distinct path for organizations buying for teams |
The pattern to copy is the navigation split. A benefits buyer and a member landing on the same page want different things the moment they arrive, and these sites solve it with labeled paths rather than one blended message. Our guide to the must-have pages for a digital health website covers how to plan those audience pages.
Which direct-to-patient healthtech websites are worth studying?
Direct-to-patient healthtech websites worth studying make the first step obvious, show cost or coverage early and use plain language about conditions and treatments. Patients arrive anxious or in a hurry, and the best of these sites reduce the number of decisions before someone can start.
Site | Model | Device worth studying |
|---|---|---|
Zocdoc | Doctor search and booking | The search bar is the hero: specialty, location and insurance in one row |
Oscar Health | Health insurer | Plan shopping built around simple questions, not plan jargon |
Hims & Hers | Telehealth and treatments | Category navigation by condition, written in everyday language |
Ro | Telehealth and treatments | Treatment pages that explain the process from consult to delivery |
One Medical | Membership primary care | Membership value and in-person plus virtual care explained together |
Function Health | Membership lab testing | A consumer-style product page for a clinical service |
Calm | Consumer wellness app | A strong consumer brand with a separate path for business buyers |
If your product is virtual care, our guide to telehealth website design covers booking, eligibility and state licensing in depth. Direct-to-patient sites also carry the highest HIPAA and tracking risk, because patients often describe symptoms or book on the site; see our guide to healthcare website tracking.
Which healthtech websites sell well to clinicians and health systems?
The healthtech websites that sell well to clinicians and health systems lead with workflow, show the real product interface and name the clinical and security credentials buyers check during procurement. Clinicians are short on time and skeptical of marketing, so these sites tend to be more direct and less decorated than consumer health brands.
Site | Sells to | Device worth studying |
|---|---|---|
Abridge | Health systems, clinicians | Clinical documentation AI shown in the context of the patient visit |
Nabla | Clinicians, care organizations | Product shown working inside a clinician's day, not in the abstract |
Tempus | Physicians, life sciences, patients | Several technical audiences routed clearly from one home page |
Komodo Health | Life sciences, payers | Data platform explained through the questions customers answer with it |
Doximity | Physicians and clinicians | A product built for one professional audience, with copy in their language |
Teladoc Health | Individuals, employers, plans, hospitals | Many audiences handled with explicit labeled entry points |
AI products selling to clinicians face extra skepticism. Our roundup of AI company website examples shows how other AI products explain what the model does in one screen.
What patterns do the best healthtech websites share?
The best healthtech websites share five patterns: labeled audience routing, a care model or product flow explained in steps, named clinical people, real product or service imagery, and a conversion step that fits the buyer, whether that's a demo, a partnership conversation or an eligibility check.
Route by audience
Navigation or home page entry points labeled for employers, plans, providers and members. Nobody has to guess where to click.
Explain the model in steps
Three to five steps from first contact to care or outcome. Buyers want to see how it actually works.
Name the clinicians
Clinical leaders and advisors with credentials. A face and a title carry more weight than a badge.
Show the real thing
Product screens, care team photos and actual member journeys instead of generic medical stock.
Match the conversion to the buyer
Demo for health systems, a benefits conversation for employers, eligibility or signup for members.
How to audit a healthtech competitor's website in 30 minutes
Open the site on your phone and laptop. First, note who the home page speaks to in the headline, and which audiences have their own path. Second, follow each path to its call to action and note what's asked for: demo, contact, eligibility, signup. Third, find the clinical team, evidence and security pages, and note how many clicks they take. Fourth, check whether product imagery is real UI or illustration. Fifth, look at the footer for privacy, accessibility and security links.
Write one line per site: audience routing, proof devices, conversion step. After five competitors, the gaps in your own site are usually obvious. Don't copy their copy; note the structure.
How do you use healthtech website examples for your own site?
Use healthtech website examples by matching yourself to the group that shares your buyer, then borrowing structure, not style. A seed-stage startup selling to employers should study Hinge Health or Omada Health's audience routing, not Calm's brand. A clinician tool should study Abridge's workflow framing, not a consumer telehealth funnel.
- Pick three examples from your buyer group and map their pages and calls to action.
- List what they prove and how: evidence page, clinical team, security page, customer logos.
- Note what's missing for your case. If you're pre-evidence, you'll need to show method instead of results.
- Check the regulated parts. Look at how they handle eligibility and booking, then read our guide to what actually needs to be HIPAA compliant.
For broader inspiration outside healthcare, our B2B startup website examples cover patterns that translate well to health buyers. Once you've decided structure, choosing a platform comes next; our comparison of Framer vs Next.js is a good starting point. And whatever you build, set up conversion tracking carefully so you can measure demos and signups without leaking health data.
