By Mehdi HassanWhat pages should a fintech startup website have?
A fintech startup website should have the pages any startup needs to explain and sell its product, plus a set of trust pages that answer money questions: fees, security, legal status, partner institutions and complaints. Buyers look for those pages before they sign up, and regulators and partner banks often expect them to exist and be accurate.
This checklist is part of our fintech website design hub. For the general principles of sitemap planning, see our SaaS website sitemap template; this article covers what's specific to fintech.
Page | Launch or later | The question it answers |
|---|---|---|
Homepage | Launch | What is this, who is it for, and is it legitimate? |
Product or feature pages | Launch | What exactly does it do? |
Pricing and fees | Launch | What will it cost me, all in? |
Security | Launch | Is my money and data safe? |
Legal, licensing and partners | Launch | Who regulates you and who holds funds? |
About | Launch | Who's behind this company? |
Support and complaints | Launch | What if something goes wrong? |
Comparison and calculator pages | Later | Is it better than what I use now? |
Help center and blog | Later | How do I use it, and what should I know? |
Careers and press | Later | Is this company growing and real? |
What goes on the fintech homepage?
The fintech homepage needs a clear product statement, a real product visual, one primary action and a plain status line beside it. Below that come the main benefits, proof, a short security note and links into the trust pages. The homepage doesn't need to carry every disclosure; it needs to show that the answers exist and where to find them.
- Hero: what the product does and for whom, with the primary call to action.
- Status line under the button: what the company is and who provides regulated services, in counsel-approved words.
- Benefits written as outcomes, each linking to its product page.
- Proof: named customers, reviews or partners you have permission to show.
- Security summary in two or three plain sentences, linking to the security page.
- Fee preview or a link to the fees page, so cost is never a mystery.
- Footer with full disclosures, licences and links to every trust page.
What should a fintech pricing and fees page include?
A fintech pricing and fees page should list every fee, when it applies and how much it is, in a table people can scan. Include what's free, because users assume charges exist unless told otherwise. If costs vary, such as FX margins or interest, add a calculator or worked examples with the conditions stated beside them.
Treat this page as a buying page, because comparing costs is how people choose money products. For calculator patterns that also work here, see our fintech landing page framework.
What belongs on the security page?
The security page should explain in plain language how you protect customer money, accounts and data, then give technical detail for those who want it. Write the top half for a nervous customer and the bottom half for a security reviewer at a partner or business client.
- Account protection: login security, two-factor options, alerts and what to do if a device is lost.
- Data protection: encryption, who can access data internally and how access is controlled.
- Fraud: how you detect it and how customers report it, with a direct contact route.
- Certifications and audits you actually hold, with dates. Leave out anything in progress unless you say so.
- Responsible disclosure: how security researchers can report a vulnerability.
What goes on a legal, licensing and partner bank page?
The legal and licensing page states who you are as a legal entity, which licences or registrations you hold, which partner banks, custodians or lenders provide regulated services, and where to find the full terms. It turns the footer's fine print into a page someone can actually read and link to.
Partner banks and regulators may have specific expectations about this content, so counsel should write it. Our fintech website compliance checklist covers where these disclosures also need to appear across the rest of the site.
Why does a fintech website need a complaints page?
A fintech website needs a complaints page because many regulated financial products are expected to offer a clear complaints process, and because an easy-to-find route signals accountability. Users who can't find how to complain usually escalate elsewhere, which is worse for you.
Keep it simple: how to raise a complaint, what information to include, how long a response usually takes in your stated process, and what external escalation routes exist if they apply to your products and markets. Link to it from the support page and the footer, and check the specifics with counsel.
Hypothetical example: a seven-page launch sitemap
For example, suppose a startup offers a business account and cards through a partner bank. Its launch sitemap is: Home; Business account (product); Pricing and fees; Security; Legal and partners; About; Support and complaints.
On Designify's website package that's six pages at $8,000 plus one extra page at $500, so $8,500 fixed. Comparison pages against traditional business banks and an FX calculator are planned for the second quarter, once the team has real customers to quote and approved comparison wording from counsel.
Which fintech website pages can wait until later?
Comparison pages, calculators, a help center, a blog, careers and press pages can usually wait until the core trust pages are complete. They add reach and depth, but a fintech site with a strong blog and a missing fees page still feels risky.
- Comparison pages need careful, approved wording and real data. Write them once you have both.
- Calculators are powerful, but their assumptions need review.
- Help center content often lives in a support tool rather than the marketing site.
- Blog content works best written answer-first so AI engines can quote it; see our guide to answer-first content structure.
- Industry or segment pages for B2B products, covered in our guide to B2B fintech websites.
If you're unsure how big the site should be overall, our guide to how many pages a startup website needs gives a stage-by-stage answer, and the fintech website cost guide shows how page count and compliance work affect budget. Comparing with other regulated sectors helps too, for example the digital health website pages checklist.
