By Mehdi HassanWhat pages should a cybersecurity startup website have?
A cybersecurity startup website needs about nine pages at launch: homepage, platform, use cases, integrations, threat research, trust center, responsible disclosure, pricing or demo, and about. Each one answers a question a skeptical, technical buyer asks before they agree to a call.
The list is longer than a typical SaaS sitemap because security buyers evaluate you twice: once as a product and once as a vendor that will touch their data. Our cybersecurity website design guide covers how to write and design for that buyer. This page is the checklist of what to build, in the order we'd build it.
Page | Question it answers | Launch or later |
|---|---|---|
Homepage | What do you stop, for whom, and why believe you? | Launch |
Platform / product | How does it actually work? | Launch |
Use cases or solutions | Does it fit my problem and team? | Launch |
Integrations | Does it work with my stack? | Launch |
Threat research hub | Do you understand the threats? | Launch, with 2–3 pieces |
Trust center | Are you secure yourselves? | Launch |
Responsible disclosure | How do I report a flaw in your product? | Launch |
Pricing or demo | What does it cost and what happens next? | Launch |
About and team | Who built this and why should I trust them? | Launch |
Comparisons, docs, customer stories | How do you stack up, and who uses it? | Later |
What goes on the homepage and platform page?
The homepage names the threat or job, the buyer and the outcome in the first screen, then shows the product. Skip the shield, the globe of glowing nodes and the line about "next-generation protection"; every competitor says it, so it reads as nothing.
The platform page does the explaining the homepage can't. Show the architecture in one diagram: where the agent or sensor runs, what data leaves the customer environment, where it is processed and what the analyst sees. Technical evaluators want to know deployment model (agent, agentless, API), detection approach and what happens on a false positive. Answer those plainly, with real UI, and link to docs where they exist.
- Hero: threat or job, buyer, outcome, and a product visual. Not a stock photo of a server room.
- Proof row: certifications and recognisable customers, only if you have permission to show them.
- How it works: three or four steps with a diagram, not a feature grid.
- Next step: one primary action (demo, free trial or sandbox) and one secondary (docs or the trust center).
Why does a security site need an integrations page?
An integrations page answers the first technical filter: does this tool work with what we already run? Security teams buy into an existing stack of SIEM, SOAR, EDR, cloud providers, identity providers and ticketing, so a product that doesn't connect is out before the demo.
Build it as a filterable directory, not a logo wall. Each integration gets a short entry: what data flows in which direction, whether it's native or via API, and a link to the setup doc. Group by category so a buyer can scan for their SIEM in seconds. If a key integration is on the roadmap, say so honestly rather than showing the logo as if it exists; a technical buyer will check, and a false logo costs you the deal.
What is a threat research hub and do you need one?
A threat research hub is a section that publishes original analysis: new techniques you've observed, vulnerability write-ups, detection guidance and data from your own telemetry. You need one if you want links, press and citations, because it's the content in security that other people quote.
It's different from a marketing blog. Research posts carry an author with real credentials, a date, indicators or detection logic where relevant, and a clear note on what's confirmed versus suspected. Separate research from product news in the navigation so the research keeps its credibility. Start with two or three solid pieces at launch rather than ten thin ones, and structure each so the key finding sits in the first paragraph; our guide to answer-first content structure shows how AI engines pick those lines up.
What a good research post includes
A one-paragraph summary of the finding, who is affected, and what to do now. Then the technical detail: timeline, technique, indicators, detection or mitigation guidance, and references.
Add the author's name and role, a published and updated date, and a short disclosure note if you coordinated with a vendor. Avoid sensational headlines; security readers punish hype faster than most audiences.
What should the trust center and disclosure page include?
The trust center shows how you protect customer data, and the responsible disclosure page tells researchers how to report a vulnerability in your product. A security vendor without both looks unfinished, because buyers apply the same scrutiny to you that they apply to their other vendors.
Put certifications and audit status near the top of the trust center, then data handling, subprocessors, encryption, access control, incident response and a way to request the full report. Our guide to trust center design covers the full layout, and how to display SOC 2 and ISO 27001 explains badge rules and placement.
- Disclosure policy: scope, what's out of scope, how to report, what response to expect, and a safe-harbor statement for good-faith research.
- Contact: a dedicated security inbox and, ideally, a PGP key.
- security.txt: a small file at /.well-known/security.txt that points researchers to your contact and policy. It's a published standard and takes minutes to add.
- Hall of thanks: optional, but it shows the process works.
What is the cybersecurity website checklist, in build order?
Build in the order buyers evaluate: story first, technical fit second, vendor trust third, conversion last. This sequence keeps a small team from polishing a blog while the integrations page is still empty.
- Write the positioning and homepage copy: threat, buyer, outcome, proof.
- Draft the platform page with an architecture diagram and real UI.
- List integrations with data direction and setup links.
- Publish the trust center with audit status and subprocessors.
- Add the responsible disclosure page and security.txt.
- Write two or three use-case pages for your highest-value buyers.
- Publish two or three threat research pieces with named authors.
- Set up the demo or trial flow and the pricing page or pricing explanation.
- Add about, team and careers, then plan comparisons and customer stories.
If you want to compare this with a non-security structure, our SaaS website sitemap template shows the baseline, and trust pages every B2B website needs covers status and compliance pages in more depth.
Which pages can wait until after launch?
Comparison pages, full documentation, customer stories and partner pages can wait until you have the material to make them honest. A thin comparison page or a case study without real detail damages credibility more than a missing page.
Add comparison pages when sales hears the same competitor names on most calls, and write them neutrally: what each option is good at and who should pick which. Add customer stories when customers agree to be named, with the problem, the deployment and what changed. For ideas on how established vendors structure these pages, browse our cybersecurity website examples. When you're ready to budget the build, cybersecurity website cost and agency selection covers price ranges and what to ask an agency.
