By Mehdi HassanHow much does a crypto website cost?
A crypto website costs roughly what any custom marketing site costs, plus the work that crypto adds: live data, compliance components and stronger security proof. For context, WebFX's research puts small-business websites at roughly $1k to $48k. Web3 agency quotes span that range and often go beyond it, and the spread is less about crypto than about the type of site you need.
This guide breaks the price down by site type, explains what drives web3 quotes up, and shows how Designify's fixed prices compare. For the design principles behind these pages, start with our guide to web3 website design.
Site type | Typical scope | Where quotes usually sit | Designify |
|---|---|---|---|
Token or launch page | One page: what it is, token utility, links, risk warning | Low end of the market | Landing page, $6,000 |
Protocol or infrastructure site | Home, how it works, security, developers, governance, about | Mid range | Website, $8,000 for 6 pages |
Wallet or consumer app site | Product pages, download paths, safety, support | Mid range | Website, $8,000, +$500 per extra page |
Exchange or custody site | Products, fees, assets, licensing by region, support, legal | Upper range and beyond | Scoped on the intro call |
Ongoing site and app design | New pages, campaigns, in-app UX | Monthly retainer | $6,000/month |
What does a crypto landing page cost?
A crypto landing page is the cheapest crypto build because it's a single page with a single job: explain the project and send people to one action, such as an app, a waitlist or docs. Cost rises when that one page needs live token data, a countdown tied to a launch, or region-specific risk warnings.
The trap is treating a launch page as a quick template job. A launch is the moment most people judge your project, and a page that over-promises or skips risk language can create problems that outlast the launch. Our guide to landing page cost covers what goes into one in general, and landing page vs microsite vs website helps if you're unsure whether one page is enough.
What drives the cost of a web3 website?
Five things drive web3 website cost more than visuals: copy, live data, security and compliance content, the CMS and the handoff to the app. A quote that's vague on any of them will grow later.
- Copy. Explaining a protocol in plain English is skilled work. If the agency expects you to write it, the price is lower and the result usually weaker.
- Live data. Showing TVL, prices, rates or reserves pulled from chain or an API needs engineering, caching and fallbacks for when the data source is down.
- Compliance components. Risk-warning blocks, geo-gating and disclosure pages take design and build time, plus counsel review. See our crypto website compliance checklist.
- CMS. Updates, audits and incident reports need publishing without a developer.
- App handoff. Matching the marketing site's design to the dapp, or sharing components between them, adds scope but prevents an impersonation-friendly mismatch.
Why do web3 agency quotes vary so much?
Web3 agency quotes vary because agencies price risk, not just hours. Crypto clients have a reputation for changing scope, delayed payments and sudden pivots, and some agencies price that in. Others discount heavily in exchange for tokens.
Pros
- Crypto-specialist agencies know the vocabulary and the common page types.
- Some offer flexible terms for early projects.
- Many have strong motion and 3D skills for consumer launches.
Cons
- Token-heavy payment shifts the agency's incentive toward your token price, not your site.
- Portfolios often show concepts rather than live sites, which hides build quality.
- Hourly or open-ended pricing turns every protocol change into a bill.
A fixed fiat price removes most of this. You know what you're paying, the agency is paid for the work, and nobody's incentives depend on the market. Our web3 website design agency checklist goes through the red flags in full.
How does Designify price crypto websites?
Designify prices crypto websites exactly as it prices every other site: a fixed amount in USD, agreed before work starts. We don't charge a crypto premium, and the price doesn't move with any token. One team writes the copy, designs the pages and builds them in Next.js, which suits sites that need live on-chain data.
- Landing page: copy, custom design, Next.js build, motion
- $6,000
- Website for up to 6 pages, +$500 per extra page
- $8,000
- Retainer for ongoing site and app design and development
- $6,000/mo
- Trial week of design and development
- $1,000
Delivery timelines are scoped on the intro call, around your launch, listing or announcement. Exchange and custody sites with many regional pages are scoped individually. Live-data integrations depend on your data sources, so we scope them on the call too. All prices are on our pricing section.
Hypothetical example: pricing a protocol site
For example, suppose a lending protocol needs a home page, a how-it-works page, a security page with audit links, a developers page, a governance page and an about page. That's six pages, so $8,000 fixed at Designify, including copy.
If they also want a separate risk-summary page for UK visitors, that's a seventh page at +$500. Live protocol stats on the home page would be scoped on the intro call based on their API. Counsel review of risk wording is paid separately to their lawyers. This illustrates how we'd scope the project, not a real client.
What hidden costs should crypto teams budget for?
Crypto teams should budget for the costs that sit outside the build: legal review, data infrastructure, security and ongoing content. These are easy to miss because no design agency includes them, and they matter more in crypto than in most categories.
- Counsel review of risk warnings, return claims and token language in each jurisdiction you serve.
- Data sources, such as an indexer or API subscription if you show live on-chain figures.
- Security hardening for the marketing site: domain protection, DNS security and monitoring for impersonation.
- Ongoing updates for audits, incidents and governance news, either in-house or through a retainer.
- Brand assets for exchange listings and wallets if you don't have them. Our web3 branding guide covers what you need.
If you expect to move platforms later, our Framer to Next.js migration cost guide shows what a rebuild involves. Comparing with other categories? SaaS website cost uses the same fixed prices.
